Lenny the Lifeguard always gets his man, and this time it's that dastardly Dirty Bird up to no good polluting again!
Based on an existing character and theme, Digital Elixir was asked by the city of Greensboro N.C. to produce an all new, 30 second TV spot featuring their characters engaging in an important lesson about water pollution. The aims:
Get people to notice
Produce high quality animation
Build on the character's existing backgrounds and brand
Enhance the brand
Create a little bit of magic
We feel we met all of the goals above, and we hope you think so too.
